Starbucks’ new CEO » , Brian Niccol » , faces the challenge of reassuring investors about the ongoing demand for the company’s US coffee shops while also addressing concerns raised by baristas and loyal customers advocating for various changes.
Baristas have voiced frustrations regarding persistent understaffing, low pay, and inadequate benefits, as reported by Reuters. They are also pushing for the authority to ban aggressive customers from Starbucks locations. Meanwhile, dedicated customers are seeking greater consistency in their drinks.
Recently, Starbucks reported a 6% drop in US same-store sales for the fourth quarter and retracted its earnings outlook for the next fiscal year. Niccol acknowledged the need for increased support for baristas to ensure they can deliver “exceptional service” as the company looks to the future.
“To be successful, we must address staffing issues in our stores, eliminate bottlenecks, and streamline processes for our baristas,” the CEO stated in a video message. He indicated that more details about potential changes within the company would be shared during an earnings call on October 30, following the announcement of the financial results for the fourth quarter and the entire year. Read More »
Share