Apple CEO Tim Cook » recently highlighted the company's approach to artificial intelligence (AI), stating that they prioritize being the best rather than the first. In an interview with The Wall Street Journal, he encapsulated Apple's AI philosophy » with the phrase, “Not first, but best.”
As Apple gears up to launch its AI system, known as Apple Intelligence, the timing comes after major players like OpenAI, Google, and Microsoft have already released their own AI offerings. Cook acknowledged that while Apple wasn’t the first to introduce AI technology, they believe their approach is designed to benefit customers most effectively.
Apple Intelligence » is anticipated to roll out on newer iPhones and iPads by the end of October. The new system will enhance user experience through features like text editing, image creation, and improved Siri functionality. Cook expressed confidence that these advancements will significantly change how people interact with Apple devices.
In reflecting on his personal experience, Cook shared that he has already been using some AI features, including email summaries, noting, “It’s transformed my life. It truly has.” He believes that this development marks a pivotal moment in technology for Apple and its users.
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