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Movies On Demand: Instant Gratification (India)

Posted on: Saturday, 19 October, 2024  05:04
Updated On: Sunday, 20 October, 2024  02:54
Expires On: Monday, 18 November, 2024  04:04
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Netflix's Strategy on Film Releases and Cultural Engagement »

Netflix co-CEO Ted Sarandos » discussed the platform's approach to film releases and its broader business strategy, stating, "Look, I just want to say again that we are in the subscription streaming business, and you can see the result. It is a very good business. Through this business, we attract a large group of customers and fans."

When asked about understanding and influencing cultural shifts before theatrical releases, Sarandos responded, "Thank you again for this question. I am sure that we can work on the emotions of the people through this. Also, things related to the current culture can also be included in it." He emphasized that audiences don’t have to wait for content, highlighting the immediacy that streaming provides.

He added, "Our top 10 films that premiere on Netflix and are the most watched films in the world have received more than 100 million views. We believe that through this, people do not have to wait for these films. People don’t have to wait for months; this increases our value." Sarandos noted that this model not only brings filmmakers to the platform but also supports them in creating the best films possible, ultimately enriching the cultural landscape. Read More »





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