The shape of digital business will change drastically because zero-click search and generative AI are fundamentally transforming how businesses interact with consumers and interact with each other online. Businesses will have to fundamentally rethink their approach toward SEO. Instead of only sending traffic to websites, intelligent marketers are making the contents turn around and come and meet the user at SERP. Digital marketing ecosystems require more refined thoughtfulness in this new paradigm. This makes the need to integrate richer and more actionable strategies in B2B compelling. This is how you change your marketing environment for this new era with advanced tactics like on-SERP optimization, microdata, and AI-augmented content.
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