So, Thomas, since the big rebranding of Meta back in 2021, how have you seen the marketing landscape change, especially with this whole buzz around the Metaverse?
“Meta’s pivot to focus on the Metaverse generated a lot of interest at the time. Its goal to create virtual connected worlds is very ambitious and naturally that was met by a lot of skepticism. The reality is that the technology – both software and hardware – necessary to create a metaverse is still some distance away. What has been important is that Meta has funneled a lot of investment into the VR and AR sector. A whole ecosystem of exciting startups has emerged that are beginning to provide marketers with some of the tools they need to better engage their customers with VR and AR. Research has shown time and time again that VR and AR experiences can be one of the most powerful ways to engage and convert customers, so the direction of travel for the marketing industry is clearly towards developing more of these experiences. What has restricted more widespread deployment of VR and AR is that a VR headset has yet to become mainstream.”
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